The plan before the price hunt — Planning for Investment Success
Chapter 1 of 15 · 10 min
Ferri does not open with funds or courses but with something rarer: humiliation. He was himself a broker, paid to sell products, not for clients reaching their goals. All About Asset Allocation is his act of atonement in book form — and it begins by separating a savings plan from a price hunt.
The book's first chapter builds its authority on the author's own background: Richard A. Ferri served as an officer and attack aviator in the US Marine Corps, then landed at a brokerage where he learned the economics of the financial industry from the inside — commissions are paid for activity, not for outcomes. In 1999 he founded Portfolio Solutions, an adviser that charged fees in basis points instead of percentages, and built it into one of America's largest independent managers.
When Ferri writes that most investors lose more money to their own behavior and their own costs than to the market's swings, it is not a thesis he has read — it is a client list he remembers.
Chapter 1 states the book's foundational thesis: 'successful investing does not come from picking the right funds or timing the market — it comes from a well-conceived allocation that is held on to through good times and bad.' The plan, Ferri writes, rests on three legs: understand your risk profile before you risk anything, build the portfolio from broad and cheap asset classes, and maintain it through disciplined rebalancing.
Everything else in the book is elaboration of these three steps. It is an almost provocatively simple hierarchy: the most important decision is made before you have taken a look at the first fund.
This is where Ferri differs from the canon's pure analysis books — and it is precisely why he belongs in AK1A's curriculum. Security Analysis teaches you to scrutinize a company; All About Asset Allocation teaches you to handle the fact that most decisions in a portfolio are not company decisions but weight decisions. Even a flawless AKM1 analysis of twenty variables — revenue growth (V01), revenue stability (V12), debt-to-equity ratio (V10) — answers only the question of how a single position is constructed.
The question of how large it should be, and what the rest of the capital does while the position works, is an allocation question. Ferri's point is that this question comes first, not last.
The chapter also introduces the book's recurring framing narrative: the three certain variables of saving. How much you save, how long you save and what you pay in costs are the only numbers in the portfolio you decide yourself. The return is the market's gift — or its punishment. That is why Ferri's plan begins with a household budget and a time horizon, not with a fund table.
In AK1TS language: he starts at the Mega horizon (decades, an entire working life) and lets all shorter horizons — where AK1TS's waves and AKM1's catalysts do their work — remain subordinate to it. Core first, satellite second.
One detail in the chapter deserves emphasis because it separates Ferri from both the brokerage profession and some index evangelists: he does not dismiss active management for being impossible in principle, but for being insignificant in practice — the probability of stumbling on the right manager before the fact is negligible, and the price of searching is certain.
It is the same humble argument made by Bogle and Bernstein, but in Ferri it is less philosophical and more operational: he shows the bill. That makes the book the most craftsmanlike of the canon's allocation titles.