From the trading floor to the laboratory — Coates' journey and the book's thesis
Chapter 1 of 14 · 12 min
John Coates is economics' equivalent of a spy who changes sides: a PhD in economics at Cambridge, a trader at Goldman Sachs and Deutsche Bank in the 1990s — and then a neuroscience student back home in Cambridge's physiology laboratory. The book The Hour Between Dog and Wolf (2012) is the result of that journey, and the title is the entire thesis: entre chien et loup, the twilight hour when you cannot tell the dog from the wolf.
Coates' own story begins at a currency desk. He first traded and did research at Goldman Sachs and then came to Deutsche Bank in New York, where in the late 1990s he got a front-row seat at the IT bubble's performance. What he saw — and what frightened him — was not that people were wrong in their analyses. It was that the floor changed physiologically during the winning years: young men's self-confidence swelled, their risk-taking grew, their body language became more dominant — and none of this was corrected when the profits one day ran out.
He describes feeling the same transformation in himself: one day he realized he was no longer evaluating risks but chasing them. The question he carried off the floor was not economic but biological: what do profits do to the body — and what does the body do to the market?
The answer required a new career. Coates left the bank for Cambridge, where he took his doctorate on precisely this subject and ended up in Joe Herbert's neuroendocrine laboratory — and then built his own research program on trading and biology, crowned with saliva samples from real traders on a London floor. The thesis he formulates in the book, quoted openly: the financial market has a body.
Prices are not set by calculating brains in a glass jar but by organisms with heart rate, hormones and circadian rhythm — and when the profits or losses grow large enough, the body begins to set the prices, not the analysis. Irrational exuberance is, in his reading, not just a psychological term (Shiller) but a chemical state.
The differentiation from behavioural economics' sibling books is the course's entire foundation and must be formulated sharply. Kahneman's Thinking, Fast and Slow is built on experiments — laboratory tasks on students, controlled choices between lotteries. Thaler's Misbehaving is built on anomalies — real decision errors that were not allowed to exist in the theory. Coates builds on physiology — hormones measured in the saliva of professional traders while they did their job. Kahneman asks how thinking misinterprets probabilities; Thaler asks what systematic errors economic humans and markets commit; Coates asks what the body does with risk when profit and loss become real.
The three are complementary: Kahneman provides the map of the errors, Thaler their consequences — Coates shows where the engine that drives them is located. The AK1A angle: this course is not about the company — all twenty AKM1 variables remain the same — but about the instrument that measures them. Before you examine the company, examine the body that reads the report.
AKM1 bridge: the book moves the spotlight from the company to the analyst — its chapters therefore map to HOW you measure V01–V20 (in what bodily state, at what time, after which profits), not to what the variables measure.
AK1TS connection: Micro (5 days) — the hormones' home ground is the short swings; that is where the body breaks through the analysis first.