The book and the man — the consultant who would make technical analysis into science
Chapter 1 of 14 · 12 min
Before the indicators, the man and the promise. Thomas DeMark did not write a textbook in classical chart reading — he wrote the reckoning with it. The course opens with who he is, which institutions paid for his rules, and how the book relates to the book master's other technical family.
The author, cited openly from the book's own presentation material and the official biography at demark.com: Thomas R. DeMark began his career in 1971 as a securities analyst in the investment unit at National Investment Services — a pension and management concern in Wisconsin with billions under management. There, in the early 1970s, the question that came to define his life was awakened: when the portfolio is full of stocks and the stock exchange begins to buckle — exactly WHEN does one sell? Fundamental reports gave no answer to the timing question, and the technical analysis of that era gave only answers of the draw-a-line-and-see type.
In 1982 he founded DeMark Investment Advisory, advisor to some of the largest funds and managers — and the career as the institution's advisor was underway.
The book came out in the Wiley Finance series in September 1994, around 264 pages, with the subtitle's whole program in the title: The New Science of Technical Analysis — the NEW SCIENCE. The same year the book was published DeMark was special advisor to Leon Cooperman at Omega Advisors and founded Market Studies, a company that distributed his market timing software to data vendors such as Bloomberg and CQG. Before the book he had consulted for some of the world's largest trading institutions — Goldman Sachs, Dean Witter, Citibank, IBM's pension fund and Paul Tudor Jones are named in the official biography.
And after the book came the most famous relationship: Steven A. Cohen at SAC Capital (later Point72) — the Washington Post profiled the collaboration in 2012 under the headline The math of God, and Fortune could report in 2016 that Cohen consults DeMark daily, a collaboration lasting nearly thirty years. That background is what makes the book unique in the literature: it is written from inside institutional trading rooms, by someone whose indicators were used with real money before they were published.
The differentiation against the sibling courses in the book master, as the course assignment requires. Encyclopedia of Chart Patterns (Bulkowski) is the STATISTICS over subjective patterns — frequency and fake frequency measured after the fact. Martin Pring on Market Momentum (bk-060) is the CONCEPT of momentum — speed, divergence, three clocks. Bollinger on Bollinger Bands is the ADAPTIVE volatility — bands that breathe with the market. The Trend Following Bible (Abraham, bk-067) is the REGIME — breakout and risk over months.
The New Science of Technical Analysis is the MECHANICS — timing rules that are to be executable without a single eyeful: TD Points, TD Lines, qualified breaks, DeMarker, REI, Sequential, Combo. Where the other books describe phenomena, DeMark specifies rules. And where he cannot specify — Elliott waves, Gann angles, Fibonacci levels — he attacks, which chapter 11 is devoted to.
AKM1 bridge — the book's whole project can be formulated in AKM1's language: the judgment must be built into the definition. Where AKM1's twenty variables force fundamental analysis through the same hole every time, DeMark's TD rules force technical analysis through the same hole every time.
The difference is the raw material: AKM1 scores balance sheets, DeMark scores price closes. The course's controversy chapter (12) will show why that difference — testability versus adaptability — is the entire verdict.