What is a share buyback — and why it exists
Chapter 1 of 12 · 5 min
Understand the mechanics behind buybacks and why companies do them
10x Insight
The mechanics are simple but the consequences deep.
A share buyback of the company's own stocks (share buyback / share repurchase) means that a company buys back its own outstanding stocks from the market. The bought stocks are withdrawn (retired) or kept as treasury stock.
The effect: the number of outstanding stocks decreases, which raises earnings per share (EPS) even if the total profit is unchanged.
The mechanics are simple but the consequences deep. A company with 100 million stocks and 100 MSEK in profit has EPS = 1,00 SEK. If the company buys back 10 million stocks (now 90 M outstanding) EPS rises to 1,11 SEK — an 11% 'growth' in EPS without the company earning a krona more. This is the power of buybacks — and its danger.
Why do buybacks exist? Three main reasons: (1) Capital allocation — companies with more cash than they can reinvest profitably return the surplus to the owners. (2) Signal — management buys back when they believe the stock is undervalued; the market interprets this as 'insider confidence'.
(3) EPS optimisation — fewer stocks raise EPS, which (theoretically) raises the share price if P/E is unchanged.
The third reason is the dangerous one. If buybacks are done to manipulate EPS rather than to return real excess capital, an illusion of growth is created that collapses when the buyback programme ends.