The heart of the book — Columbia, Greenwald and the search for value
Chapter 1 of 15 · 13 min
Value Investing: From Graham to Buffett and Beyond was published in 2001 by Bruce Greenwald, Judd Kahn, Paul Sonkin and Michael van Biema. But the book is really an institution: Columbia Business School's value course, where Benjamin Graham founded the subject in 1928 and where Greenwald took the baton in the 1990s in the Graham–Dodd tradition the course still carries. The book was written to bridge two worlds that rarely meet: academia's research on why value works and the practitioners' craft for how it is done.
The pedigree first, because it is part of the content. Benjamin Graham taught value investing at Columbia from 1928; after the crash of 1929 he wrote with David Dodd Security Analysis (1934) and then The Intelligent Investor (1949) — books the course's BOKMASTER treats one by one. The tradition was carried on by Roger Murray and then by Bruce Greenwald, who rebuilt the course into what it is today: the most sought-after in the whole school. When Robert Heilbrunn — one of Graham's early assistants who had managed money since the 1920s — donated funds to Columbia, the Heilbrunn Center for Graham and Dodd Investing was founded in 2001.
The book came out the same year. The four authors represent the span: Greenwald (professor of economics and financial theory), Kahn (historian and analyst), Sonkin (manager of the Hummingbird Value Funds — small, illiquid, neglected companies) and van Biema (researcher and later manager). Theory and practice in the same room.
The book's basic thesis is twofold. First: the market is not perfectly efficient — mispricings arise systematically, can be identified in advance and are not evenly spread across the stock exchange but concentrate where information is thin, analysis is hard or behaviour is forced. The book opens by taking academia's own evidence seriously: research on the value premium (which chapter 2 and 12 go through in detail) shows that cheap stocks have beaten expensive ones throughout the studied history — and Greenwald argues that the premium is an exploitation, not a risk premium.
Second: exploiting the mispricing requires a craft — a process. The book's core is the three-step process (search, value, look at the future) with three valuation methods in order of reliability: balance sheet value, earnings value and growth value. It is that order — from the most secure evidence to the least secure — that separates Greenwald from both screen watercolourists and narrative investors.
The book's architecture, which the course follows chapter by chapter. Part one: the search for value — why mispricings arise and where they live (chapter 2 of the course). Part two: the three-step process and the three valuation methods — balance sheet value, Earnings Power Value (EPV) and growth value with moat proof (chapter 4–9). Part three: strategy — competitive advantages, industry structure and the value chain, that is, the moat doctrine that makes growth valuable (chapter 10–11). Part four: eight portraits of value investors who each prove a distinct setting of the same method (chapter 13).
For AK1A this book is the fundamental pillar of the BOKMASTER ark: Quantitative Value teaches RANKING, Greenwald teaches VALUATION, and AKM1's twenty variables are the checklist of everything that must be passed along the way. The course ends with the controversy — the EMH camp's risk explanation against the behavioural camp's — because Greenwald himself leans behaviour and must therefore be confronted with his best critics.